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SEE COMPUTER NOTES IN HINDI
2. The first Digital Computer introduced, was named as :
(A) Univac
(B) Mark-I
(C) Eniac
(D) All of these
(E) None of these
3. How many generations, computer can be classified?
(A) 4
(B) 5
(C) 3
(D) 6
(E) None of these
4. First Generation Computers contain :
(A) Transistors
(B) Vacume Tubes
(C) LSI
(D) VLSI
(E) None of these
5. II Generation Computers are made of :
(A) Vaccume Tubes
(B) Transistors
(C) LSI
(D) VLSI
(E) None of these
6. IV Generation Computers contain :
(A) LSI
(B) Vaccume Tubes
(C) All Technology
(D) Transistors
(E) None of these
7. Vth Generation Computers are based on:
(A) Artificial Intelligence
(B) Programming Intelligence
(C) System Knowledge
(D) All of these
(E) None of these
8. Computers, combine both measuring and counting, are called :
(A) Analog
(B) Digital
(C) Hybrid
(D) All of these
(E) None of these
9. In world today, most of the computers are :
(A) Digital
(B) Hybrid
(C) Analog
(D) Complex
(E) None of these
10. In any computer installation, how many elements consists?
(A) 2
(B) 4
(C) 3
(D) 1
(E) None of these
11. Physical structure of computer is called :
(A) Software
(B) Hardware
(C) Humanware
(D) All of these
(E) None of these
12. A computer can perform, which of the following tasks?
(A) Computation
(B) Communication
(C) Processing
(D) All of these
(E) None of these
13. CPU stands for :
(A) Computer Processing Unit
(B) Central Processing Unit
(C) Both (A) & (B)
(D) Communication Processing Unit
(E) None of these
14. In which type of computer, data are represented as discrete signals?
(A) Analog computer
(B) Digital computer
(C) both
(D) Digilog Computer
(E) None of these
15. Which of the following is available in the form of a PC now?
(A) Mainframe
(B) Microcomputer
(C) Minicomputer
(D) Both (B) & (C)
(E) None of these
16. PARAM is an example of :
(A) Super computer
(B) PC
(C) Laptop
(D) PDA
(E) None of these
17. Who developed the ‘analytical engine’?
(A) Jacquard loom
(B) Charles Babbage
(C) Shannon (D) IBM
(E) None of these
18. ENIAC stands for :
(A) Electrical Numerical Integrator and Calculator
(B) Electronic Numerical Integrator and Computer
(C) Electronic Numerical Integrator and Calculator
(D) Electronic Number Integrator and Calculator
(E) None of these
19. First Generation of computer was based on which technology?
(A) Transistor
(B) Vacuum Tube
(C) LSI
(D) VLSI
(E) None of these
20. Microprocessor was introduced in which generation of computer?
(A) Second Generation
(B) Fourth Generation
(C) Both (A) & (B)
(D) Third Generation
(E) All of the above
21. GUI stands for :
(A) Graphical User Interface
(B) Graph Use Interface
(C) Graphical Universal Interface
(D) None of these
22. The time taken by CPU to retrieve and interpret the instruction to be executed is called as :
(A) Instruction cycle
(B) Fetch cycle
(C) Both (A) & (B)
(D) All of these
(E) None of these
23. Which of the following is responsible for all types of calculations?
(A) ALU
(B) Control Unit
(C) Registers
(D) BUS
(E) None of these
24. Internal memory in a CPU is nothing but :
(A) A set of registers
(B) A set of ALU
(C) Microprocessor
(D) BUS
(E) None of these
25. Which of the following is permanent memory?
(A) SRAM
(B) DRAM
(C) ROM
(D) All of these
(E) None of these
May 5, 2013
Important Comupter Question For Bank Exams -1
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1. RAM stands for :
(A) Read Access Memory
(B) Random Access Memory
(C) Random Assigned Memory
(D) All of these
(E) None of these
2. Data in RAM are :
(A) Volatile in nature
(B) Non-volatile in nature
(C) Both (A) & (B)
(D) All of these
(E) None of these
3. BIOS stands for :
(A) Basic Input Output System
(B) Basic Instruction Output System
(C) Basic Interface Output System
(D) All of these
(E) None of these
4. RAM in its commercial forms are available as :
(A) SIMM
(B) DIMM
(C) Both (A) & (B)
(D) CPSB
(E) None of these
5. Which of the following requires refreshing during retaining the data?
(A) DRAM
(B) SRAM
(C) Virtual Memory
(D) FDD
(E) None of these
6. Refresh Rate of monitor is measured in :
(A) Hz
(B) Meter
(C) Volts
(D) Amp.
(E) None of these
7. Which of the following meaning is used between CPU & RAM to speed up the processing power of a CPU?
(A) Virtual Memory
(B) DRAM
(C) Flash Memory
(D) Cache Memory
(E) None of these
8. Which of the following is lowest in memory hierarchy?
(A) Cache memory
(B) Secondary memory
(C) Registers
(D) RAM
(E) None of these
9. Which of the following is an input device?
(A) Keyboard
(B) VDU
(C) Both (A) & (B)
(D) Dvu
(E) None of these
10. CRT stands for :
(A) Character Ray Tube
(B) Cathode Ray Tube
(C) Colour Ray Tube
(D) All of the above
(E) None of these
11. Which of the following is a GUI device :
(A) Keyboard
(B) Mouse
(C) OMR
(D) All of these
(E) None of these
12. LCD stands for :
(A) Liquid Crystal Display
(B) Laser Crystal Display
(C) Light Crystal Display
(D) All of these
(E) None of these
13. Such types of printers, in which the printing head contacts with the paper in printing process, are called as :
(A) Impact Printer
(B) Non-Impact Printer
(C) Laser Printer
(D) All of these
(E) None of these
14. Which of the following is a type of optical media?
(A) FDD
(B) HDD
(C) CD
(D) Magnetic Tape
(E) None of these
15. DVD stands for :
(A) Digital Video Disk
(B) Digital Versatile Disk
(C) Both (A) & (B)
(D) All of these
(E) None of these
16. Which of the following is an input device?
(A) VDU
(B) Printer
(C) Plotter
(D) MICR
(E) None of these
17. Identify the odd one :
(A) Storage tape memory
(B) Magnetic disc memory
(C) Optical disc memory
(D) Read only memory
(E) None of these
18. Nibble describes a bits combination of :
(A) 5 bits
(B) 6 bits
(C) 7 bits
(D) 4 bits
(E) None of these
19. A Byte constitutes of :
(A) 9 bits
(B) 8 bits
(C) 7 bits
(D) 4 bits
(E) None of these
20. Memory in a PC is addressable through :
(A) Bits
(B) Byte
(C) Nibble
(D) All of these
(E) None of these
21. One Kilo Byte represents :
(A) 1024 bytes
(B) 1000 bytes
(C) 100 bytes
(D) 1064 bytes
(E) None of these
22. Basic building block for a digital circuit is :
(A) Word
(B) Logic Gate
(C) Processor
(D) BUS
(E) None of these
23. Which of the following is a logic gate?
(A) AND
(B) OR
(C) CPU
(D) Both (A) & (B)
(E) None of these
24. The base of binary number is :
(A) 2
(B) 16
(C) 8
(D) 10
(E) None of these
25. ASCII stands for :
(A) American Standard Code for Institute Interchange
(B) American Standard Code for Information Interchange
(C) American Standard Code for Information Institute
(D) All of these
(E) None of these
May 4, 2013
Bank OF Baroda Recruit 300 PO ( No IBPS )
BANK OF BARODA HAS AGAIN PATCH UP WITH MANIPAL UNIVERSITY TO PROVIDE 1YEAR DIPLOMA.AFTER THE DIPLOMA COURSE CANDIDATE WILL BE TAKEN BY BANK AS PROBATIONARY OFFICER IN JUNIOR MANAGEMENT GRADE.
IMPORTANT DATES:-
1.ONLINE REGISTRATION :- 4TH MAY 2013-18TH MAY 2013
2.OFFLINE REGISTRATION:-7TH MAY 2013-22ND MAY 2013
3.DOWNLOAD CALL LETTER:-AFTER 25TH JUNE 2013
4.EXAMINATION DATE:-7TH JULY 2013
BASIC REQUIREMENTS:-
1.AGE:-
MINIMUM:-21 YRS AS ON 01.09.2013(NOT LATER THAN 01.09.1992)
MAXIMUM:-26 YRS(NOT EARLIER THAN 02.09.1987)
2.EDUCATION:-
GRADUATE IN ANY DISCIPLINE FROM A REPUTED INSTITUTE.
3.FEES:-
RS.50-SC/ST/PWD
RS.550-GENERAL & OTHERS.
4.MODE OF EXAMINATION:-
ONLINE MODE(AS IN IBPS CLERK PART-2)
FOLLOWED BY GD & PI.
FOR FURTHER DETAILS VISIT BOB WEBSITE:-
CLICK TO GET FULL DETAILS
IMPORTANT MARKETING TERMS FOR EXAMS-2
MERGERS AND ACQUISITIONS: The phrase mergers and acquisitions (abbreviated M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given industry grow rapidly without having to create another business entity. A merger is a tool used by companies for the purpose of expanding their operations often aiming at an increase of their long term profitability. An acquisition, also known as a takeover, is the buying of one company (the ‘target’) by another.
MEDIA HOOKS: Aspects of an event or program that are most likely to appeal to a journalist or the media generally.
Media Monitoring: Systematic monitoring of the media in order to ascertain what has been said. Specialized agencies provide this service.
OFFERS: A proposal by a marketer to make available to a target customer a desirable set of positive consequences if the customer undertakes the required action.
PITCH: A proposal - either verbal or written - to enlist the engagement or support of a third party.
PSYCHO GRAPHICS: Life-style measures which combine psychological and demographic measurements based on consumers' activities, aspirations, values, interests or opinions.
PUBLICITY: Definitions vary but in Sauce the term is used to describe obtaining media coverage.
PERSONAL SELLING: Persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.
QUALITATIVE RESEARCH: Research that seeks out people's attitudes and preferences, usually conducted through unstructured interviews or focus groups.
QUANTITATIVE RESEARCH: Research that measures (quantifies) responses to a structured questionnaire, conducted either through telephone, face-to-face structured interviews, on the Internet or through self completion surveys.
QUICK CUTS: The brand name of technology which enables design companies or advertising agencies to transmit advertisements directly to the publication over a telephone line.
REACH: The total number of people your organization or campaign reaches.
RELATIONSHIP MARKETING: Marketing with a focus on building long-term relationships where the target customer is encouraged to continue his or her involvement with the marketer.
STRATEGIC MARKETING: The process of managerial and operational activities required to create and sustain effective and efficient marketing strategies, including identifying and evaluating opportunities, analyzing markets and selecting target markets, developing a positioning strategy, preparing and executing the market plan, and controlling and evaluating results.
SITUATIONAL ANALYSIS: An analysis of the internal and external environment of a company or event.
SWOT Analysis: Identifying the strengths and weaknesses, which are internal to the organization or project and the opportunities and threats, which come from outside the organization.
SOCIAL MEDIA MARKETING: Social media marketing is marketing using online communities, social networks, blog marketing and more
TALENT: The person or people you put forward to the media as possible subjects for an interview, a game show, a picture or footage, etc.
TARGET AUDIENCE: The section of the population that is identified as likely to be most interested in buying or being associated with a product.
TARGET MEDIA: The media you decide to target for coverage because they reach your target audience.
Targeting: The act of directing promotions to the target audience.
TARPS: Target audience rating points -- that is, the number of people or percentage of people reached in your target audience
UNIQUE SELLING PROPOSITION (USP): The one thing that makes a product different than any other. It's the one reason marketers think consumers will buy the product even though it may seem no different from many others just like it.
VIRAL MARKETING: Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. Creating a 'buzz' in the industry is an example of viral marketing
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MEDIA HOOKS: Aspects of an event or program that are most likely to appeal to a journalist or the media generally.
Media Monitoring: Systematic monitoring of the media in order to ascertain what has been said. Specialized agencies provide this service.
OFFERS: A proposal by a marketer to make available to a target customer a desirable set of positive consequences if the customer undertakes the required action.
PITCH: A proposal - either verbal or written - to enlist the engagement or support of a third party.
PSYCHO GRAPHICS: Life-style measures which combine psychological and demographic measurements based on consumers' activities, aspirations, values, interests or opinions.
PUBLICITY: Definitions vary but in Sauce the term is used to describe obtaining media coverage.
PERSONAL SELLING: Persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.
QUALITATIVE RESEARCH: Research that seeks out people's attitudes and preferences, usually conducted through unstructured interviews or focus groups.
QUANTITATIVE RESEARCH: Research that measures (quantifies) responses to a structured questionnaire, conducted either through telephone, face-to-face structured interviews, on the Internet or through self completion surveys.
QUICK CUTS: The brand name of technology which enables design companies or advertising agencies to transmit advertisements directly to the publication over a telephone line.
REACH: The total number of people your organization or campaign reaches.
RELATIONSHIP MARKETING: Marketing with a focus on building long-term relationships where the target customer is encouraged to continue his or her involvement with the marketer.
STRATEGIC MARKETING: The process of managerial and operational activities required to create and sustain effective and efficient marketing strategies, including identifying and evaluating opportunities, analyzing markets and selecting target markets, developing a positioning strategy, preparing and executing the market plan, and controlling and evaluating results.
SITUATIONAL ANALYSIS: An analysis of the internal and external environment of a company or event.
SWOT Analysis: Identifying the strengths and weaknesses, which are internal to the organization or project and the opportunities and threats, which come from outside the organization.
SOCIAL MEDIA MARKETING: Social media marketing is marketing using online communities, social networks, blog marketing and more
TALENT: The person or people you put forward to the media as possible subjects for an interview, a game show, a picture or footage, etc.
TARGET AUDIENCE: The section of the population that is identified as likely to be most interested in buying or being associated with a product.
TARGET MEDIA: The media you decide to target for coverage because they reach your target audience.
Targeting: The act of directing promotions to the target audience.
TARPS: Target audience rating points -- that is, the number of people or percentage of people reached in your target audience
UNIQUE SELLING PROPOSITION (USP): The one thing that makes a product different than any other. It's the one reason marketers think consumers will buy the product even though it may seem no different from many others just like it.
VIRAL MARKETING: Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. Creating a 'buzz' in the industry is an example of viral marketing
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IMPORTANT MARKETING TERMS FOR EXAMS -1
COPY : Written or typed matter intended to be reproduced in print.
COPYRIGHTS: The exclusive right, granted by law for a certain term of years, to make and dispose of copies of, and otherwise to control, a literary, musical, dramatic, or artistic work.
CRITICAL PATHS: Plots the events that need to occur to complete a project on a timeline.
CRM: Customer Relationship Marketing. Building loyalty through your relationship with a customer.
DATABASE: A large volume of information stored in a computer and organized in categories to facilitate retrieval.
DIRECT MAIL: Mailing brochures, letters, questionnaires etc. directly to the target market.
DIRECT MARKETING: Marketing to the customer without the use of an intermediary.
Types of Direct marketing:
There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing.
i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing.
ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone.
iii)Email Marketing: This type of marketing targets customers through their email accounts
Display Ad: An advertisement which is usually designed by the advertiser and displayed in a box.
DIRECT RESPONSE: In advertising. Advertising designed to trigger a behavioral response in target audiences, e.g. placing mail back coupons in the ad, asking people to bring in or mention an ad, setting up a phone number and asking individuals to call for further information etc.
DIGITAL MARKETING: Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.
DISTRESS RATES: Cheaper rates for advertising at short notice, i.e. When newspapers have spaces to fill shortly before their deadlines.
DISTRIBUTION: To place promotional material, e.g. fliers or posters, throughout areas where they will be picked up.
Drip Marketing: Method of sending promotional items to clients is called Drip marketing.
DUMPING: If a company exports a product at a price (export price) lower than the price it normally charges on its own home market (normal value), it is said to be 'dumping' the product. Dumping can harm the domestic industry by reducing its sales volume and market shares, as well as its sales prices. This in turn can result in decline in profitability, job losses and, in the worst case, in the domestic industry going out of business. Often, dumping is mistaken and simplified to mean cheap or low priced imports. However, it is a misunderstanding of the term. On the other hand, dumping, in its legal sense, means export of goods by a country to another country at a price lower than its normal value. Thus, dumping implies low priced imports only in the relative sense (relative to the normal value), and not in absolute sense.
FREE POST: Used to encourage a response by mail. The sender does not pay to return an item by post e.g. a questionnaire.
GUERRILLA MARKETING: Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerrilla Marketing.
JIT: Just-in-time (JIT) is an inventory strategy implemented to improve the return on investment of a business by reducing in-process inventory and its associated carrying costs. In order to achieve JIT the process must have signals of what is going on elsewhere within the process.
INCENTIVE: Something of financial or symbolic value added to an offer to encourage some overt behavioral response.
INDIRECT MARKETING: Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.
Difference b/w Direct and Indirect Marketing:
· Direct marketing is basically advertising your own products or services.
· In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business.
INTERNET MARKETING: Internet marketing is the marketing of products or services over the Internet.
Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.
KEY SELLING POINTS: The components of a program or event that will appeal to the greatest number of people.
LOYALTY PROGRAMS: A component of relationship marketing. Programs designed to increase the strength of a consumer's preference for a particular entity. The most common form of loyalty program in the arts is subscription or membership programs.
MARKETING: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and people to create exchanges that will satisfy individual and organizational goals.
MARKETING MIX: The blend of product, place, promotion, and pricing strategies designed to produce satisfying exchanges with a target market.
MARKET RESEARCH: The process of planning, collecting, and analyzing data relevant to marketing decision-making. Using a combination of primary and secondary research tools to better understand a situation.
COPYRIGHTS: The exclusive right, granted by law for a certain term of years, to make and dispose of copies of, and otherwise to control, a literary, musical, dramatic, or artistic work.
CRITICAL PATHS: Plots the events that need to occur to complete a project on a timeline.
CRM: Customer Relationship Marketing. Building loyalty through your relationship with a customer.
DATABASE: A large volume of information stored in a computer and organized in categories to facilitate retrieval.
DIRECT MAIL: Mailing brochures, letters, questionnaires etc. directly to the target market.
DIRECT MARKETING: Marketing to the customer without the use of an intermediary.
Types of Direct marketing:
There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing.
i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing.
ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone.
iii)Email Marketing: This type of marketing targets customers through their email accounts
Display Ad: An advertisement which is usually designed by the advertiser and displayed in a box.
DIRECT RESPONSE: In advertising. Advertising designed to trigger a behavioral response in target audiences, e.g. placing mail back coupons in the ad, asking people to bring in or mention an ad, setting up a phone number and asking individuals to call for further information etc.
DIGITAL MARKETING: Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.
DISTRESS RATES: Cheaper rates for advertising at short notice, i.e. When newspapers have spaces to fill shortly before their deadlines.
DISTRIBUTION: To place promotional material, e.g. fliers or posters, throughout areas where they will be picked up.
Drip Marketing: Method of sending promotional items to clients is called Drip marketing.
DUMPING: If a company exports a product at a price (export price) lower than the price it normally charges on its own home market (normal value), it is said to be 'dumping' the product. Dumping can harm the domestic industry by reducing its sales volume and market shares, as well as its sales prices. This in turn can result in decline in profitability, job losses and, in the worst case, in the domestic industry going out of business. Often, dumping is mistaken and simplified to mean cheap or low priced imports. However, it is a misunderstanding of the term. On the other hand, dumping, in its legal sense, means export of goods by a country to another country at a price lower than its normal value. Thus, dumping implies low priced imports only in the relative sense (relative to the normal value), and not in absolute sense.
FREE POST: Used to encourage a response by mail. The sender does not pay to return an item by post e.g. a questionnaire.
GUERRILLA MARKETING: Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerrilla Marketing.
JIT: Just-in-time (JIT) is an inventory strategy implemented to improve the return on investment of a business by reducing in-process inventory and its associated carrying costs. In order to achieve JIT the process must have signals of what is going on elsewhere within the process.
INCENTIVE: Something of financial or symbolic value added to an offer to encourage some overt behavioral response.
INDIRECT MARKETING: Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.
Difference b/w Direct and Indirect Marketing:
· Direct marketing is basically advertising your own products or services.
· In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business.
INTERNET MARKETING: Internet marketing is the marketing of products or services over the Internet.
Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.
KEY SELLING POINTS: The components of a program or event that will appeal to the greatest number of people.
LOYALTY PROGRAMS: A component of relationship marketing. Programs designed to increase the strength of a consumer's preference for a particular entity. The most common form of loyalty program in the arts is subscription or membership programs.
MARKETING: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and people to create exchanges that will satisfy individual and organizational goals.
MARKETING MIX: The blend of product, place, promotion, and pricing strategies designed to produce satisfying exchanges with a target market.
MARKET RESEARCH: The process of planning, collecting, and analyzing data relevant to marketing decision-making. Using a combination of primary and secondary research tools to better understand a situation.
IMPORTANT MARKENTING TERMS FOR EXAMS
ANTI DUMPING: Anti dumping is a measure to rectify the situation arising out of the dumping of goods and its trade distorted effect. Thus, the purpose of anti dumping duty is to rectify the trade distorted effect of dumping and re-establish fair trade. The use of anti dumping measure as an instrument of fair competition is permitted by the WTO. In fact, anti dumping is an instrument for ensuring fair trade and is not a measure of protection for the domestic industry. It provides relief to the domestic industry against the injury caused by dumping. Anti dumping measures do not provide protection per se to the domestic industry. It only serves the purpose of providing remedy to the domestic industry against the injury caused by the unfair trade practice of dumping.
ADVERTISEMENT: Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information.
BARTER: A Trade Exchange or Barter is a type of trade in which goods or services are directly exchanged for other goods and/or services, without the use of money. It can be bilateral or multilateral, and usually exists parallel to monetary systems in most developed countries, though to a very limited extent. Barter usually replaces money as the method of exchange in times of monetary crisis, when the currency is unstable and devalued by hyperinflation.
BRANDING: It is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competition products. It is an image. It is a combination of words and letters, symbols, and colors.
CONGLOMERATE: A conglomerate is the term used to describe a large company that consists of seemingly unrelated business sections. This term may also be referred to as a multi-industry company.
CIRCULATION: The total number of copies distributed by a newspaper or magazine.
CLASSIFIEDS: An advertisement in a newspaper that is placed along with advertisements for similar events under a classified heading, e.g. 'Entertainment' or 'Cinema'.
CONCEPTS: A design in which all aspects of the product are linked to a central idea, function or theory, etc.
Copy: Written or typed matter intended to be reproduced in print.
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